My second year of Brand Challanges at Vega School of Brand Leadership saw me, along with my team of two strategist, one visual communicator and a copy-writer, be briefed to revive a brands two enty level car in the eyes of the young drivers market.

The challange was to create a retail campaign that would draw in a younger target audience into buying the Hyundai i10 and i20 models. My team and myself developed a campaign that played on well know South African stereotypes that had a humerous twist. This would not only appeal to the funny bone of the younger market but also create a culture around the cars and the brand itself, where you can expect the unexpected in a Hyundai. 

 

For this breif I did all the photography for the print adverts and collaberated with the team visual communicator on the print layout and overall design.