Sonar, a world famous electronic music festival, is coming to South Africa. This brief called for a music video component to be created whereby it will be played at the launch of the event to not only enhance the experience of the event but also to promote the brand.

 

The video based component I created was based on the concept of disturbance, where I looked at different elements of disturbance; such as light, noise, movement, heat etc. and created an experimental music video that I believe brings hype, energy and differenceiation to what is normally seen at these types of events around the world.