This was a brief where the client wanted a visual identity developed for an online website and youtube channel. This website would cater to the Afrikaans men both local and abroad. The targeted age group for this site would be men in their thirties and fourties. This would be a platform for them to share common interests, stories and ideas about evrything from food to prostate cancer awareness.

 

For the treatement of the preposed logos I created, I used of old rustic design influences, old oil gas pump branding. To show the extention of the visual identity I mocked up t-shirts, corperate stationery, website and ipad to get an overall look and feel.

 

This was work completed during my internship at Black Khaki Advertising and collaberated with the head designer to create the overall look and feel of the website and visuals.