KFC Willows - Store Opening

Towards the end of 2015 KFC brought out a new look and feel for its stores. The pilot store was KFC Willows in Bloemfontein. The brief for this need look store was to develop am awareness campaign to drive the youth to the new store. This store was kitted out in music and technological gear to enhance the experience of being in a KFC store.

 

For this brief I developed streetpoles for the awreness teaser campaign, bringong in a technological look and feel by making use of electronic imagery, but still staying within the KFC CI colours.