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KFC Fun-Do Campaign
KFC ran a national campaign during the the middile of 2015 where a new sharing bucket was lanched into the consumer market that promoted sharing with dipping foods. The artwork you see below was developed for selected LSM stores that Sync Advertising does all the local store marketing store. The concept for this campaign was derived from the idea of sharing, not only food but also experiences and in this particular instance travel/holidays with your friends and family.
The Bucket List of 2015 concept encapsulated the idea of family, sharing and travel in a fun, doodle type woshlist that I feel translated well into different mediums such as X-Banners, leaflets and streetpoles; to name a few.
KFC FunDo - X-Banner
KFC FunDo Streetpoles
KFC FunDo - Leaflet Front
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