Toward the end of 2015 DGB briefed Sync Advertising to develop a launch campaign for their new vodka brand, Icon. The focus for this brand was to target young, ambitious, fashionable women that break the mold of everyday life and inspire individuality.

 

The collateral developed for the launch of this brand new triple distilled, unique exotic fruit infused vodka shooter was inspired by iconic fashion imagery thoughout history. For this brief I worked closely with two other designers to bring this artwork to life, Krystle Kemp and Aston Holtes. I personally developed the treatment of the tagline; "Dare to be different" and the handbag artwork where I changed the handbag from a snake skin pattern to a branded leather pattern.