This was a brief I completed during my internship at Black Khaki Advertising where I was required to to create the street pole awareness campaign for Freshpak, a well know South African tea brand, where they were promoting their range of tea to be consumed cool during the summer season.

 

As seen below I somewhat stuck to the brands CI colours and colour treatment of the typography, however I chose to do something a little more experimental with the treatment of the actual typograpgh and photography. My aim in this was to attract a younger target audience that would not necessarily think to make their own iced tea as a top of their lists choice as a refreshing cold drink during the hot summer months.

 

 

​Please note this brief was not for client but an inhouse exercise.